There just weren't enough consumers using connected devices at the time to capture significant ad budgets.But the explosion in streaming services over the past several years, combined with shelter-at-home restrictions and sports event cancellations, accelerated the shift to connected television.

Or are other factors at play?

No single digital player dominates connected-TV advertising -- not the case with search and social media marketing -- giving The Trade Desk ample opportunity to capture its share of the expanding market.The key lies in The Trade Desk's ability to maintain and grow the partnerships that allow it to run ads on valuable content. People Moves June 11, 2020 4:45 PM GMT Virtu Financial European sales trading head departs for Outset Global "Got a confidential news tip? The Trade Desk says its spending is up 300% from Q1 2018 to Q1 2019, and says the number of advertisers running connected TV on its platform has increased 100% over the past year.In a recent investor presentation, the company said its goals over the next five years include making connected TV and video its largest channel.Some analysts do see potential turbulence ahead in the realm of connected TV. Marketing Foundations Dive into the concepts, language, and skills required to master programmatic advertising. He also said it delivers a "rare combination of strong growth and profitability (unlike most other Levine also called out the company's management team and two "massive incremental legs of potential growth": China and connected TV.The Trade Desk's move into China comes as that country has restricted citizens from using services of other U.S. based tech giants like For instance, instead of having to work with a Chinese ad agency, a multinational advertiser working with a Western agency could buy ads in China easily.In the next five years, The Trade Desk plans to turn China into one of its top three markets. Returns as of 08/14/2020. FREE. With the pandemic wreaking havoc on economies and advertisers cutting back as a result, The Trade Desk's revenue is likely to underperform near term.According to Green, ad spend did begin to bounce back in April as companies revised their messaging to reach customers in this new environment. We have data on 78,416 companies that use The Trade Desk. The Trade Desk is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. In the long run, however, the company is well-positioned as business conditions returns to normal and advertisers continue their march toward digital outlets.Like radio and print before it, traditional television is being disrupted by a new medium. I applied through a recruiter. Trade Point Review 2003. We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxGet this delivered to your inbox, and more info about our products and services. It was down 2.4% in Friday's premarket.In a research note this week, Pivotal Research analyst Michael Levine called The Trade Desk a "truly unique asset, growing at among the fastest rates in the industry as they penetrate the opportunity in programmatic advertising." It's profitable, earning $88 million on revenues of $477 million last year. The company, which was founded by Jeff Green and Dave Pickles in 2009 and went public in 2016, provides technology that helps brands and agencies target and reach audiences across media formats and devices.It counts brands like Procter & Gamble and agency holding companies like Omnicom Group as clients, and says the "vast majority" of the S&P 500 has run ad campaigns on its platform. And they said, this is it. e-Trade News. As a software platform enabling digital advertising, Yet the company delivered 33% year-over-year revenue growth in the first quarter. Whether you’re purchasing supplies from overseas vendors or selling goods to buyers abroad. e-Trade Institute. Rosenblatt Securities analysts wrote in a note in mid-May that they expect Google and Amazon will have competing capabilities in that area as early as the fourth quarter. "China is something that we think we have to play the long game," Green said on the company's first-quarter earnings call.D.A. And most of these changes, we welcome because they will make our business better and any of those others that were shrugging their shoulders up, don't have a negative impact on our business at all," Green said on the company's recent earnings call. Interview. In fact, The Trade Desk has delivered consistent quarterly revenue growth as you can see below:But that trend is set to change in 2020.

"The company says its customer retention in the quarter remained over 95% (it claims this has been the case for the previous 21 quarters).Levine said in his note that agencies and advertisers are looking for alternatives to the digital ad duopoly of Google and Facebook, and that The Trade Desk's independence "has been and will continue to be a key to their success.

As a technologist who has worked at large Silicon Valley tech companies to cutting-edge startups, Izzy pursues his dual passions as digital media domain expert by day, and Wall Street wanderer by night. The Trade Desk, an ad tech company, is up almost 74% from the beginning of the year.