2017 – 2019. Course is for non-IMC certificate students only and does not count toward the certificate.Psychological, economic, communication, anthropological, and sociological perspectives on why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Designing questionnaires and analyzing survey results and databases to evaluate consumer behavior.

For a complete list of requirements, see the Tuition for the Master's in Information Systems program at Northwestern is comparable to similar US programs. Bridge Program available. Phone: 847-491-5665 Fax: 847-491-5925 Email: Buildings: McCormick Foundation Center, 1870 Campus Drive, Evanston, IL 60208 campus map The master of science in computer science at Northwestern University is renowned for its award-winning faculty members, state-of-the-art research, and the considerable resources offered by a great university. Case studies and writing-intensive assignments.The contemporary media landscape and how brand communications adapt to media technology and usage.
You will be eligible for an even wider range of career opportunities because business skills you will learn in the certificate program are applicable to journalism, media and many other fields. Northwestern’s Master of Project Management (MPM) program is designed to prepare technically qualified individuals for leadership roles in the construction, operation, and management of major civil and environmental engineering projects.. View their program fast stats, tuition, GMAT/GRE requirement, method of deliver, length of program and more. Learn more about Counseling@Northwestern. About Professor Jenna Massey: Jenna Massey is an Assistant Professor and the Director for the online Master of Science in Integrated Marketing Communications (IMC) program at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. Northwestern University Bachelor of Science Journalism. Financial aid opportunities exist for students at Northwestern. You can narrow your course search by day, location or instructor.Information systems impacts virtually every industry, field, and activity in today's society. Hands-on exercises in writing creative briefs and using digital and social media.Development and execution of communications strategies and relationship building with employees, the news media, government, investors, and the public. Get to know the instructors on our. Prerequisite: Admission to IMC Certificate Program. Northwestern University's MS in Information Systems (MSIS) program prepares graduates to advance their careers in IT management or to move into an IT career and progress to management level. Outlets include traditional print and broadcast media and contemporary channels including blogs, social media platforms, and emerging technologies. Students also learn about message creation and delivery through a wide variety of media channels.The IMC Certificate Program invites applications from students in any undergraduate school at Northwestern. Brand communications integrated with other aspects of marketing, including product strategy, pricing, and retailing. Students develop hands-on analytic skills with Qualtrics survey and SPSS statistics software. Medill offers all Northwestern undergraduates the opportunity to learn more about integrated marketing communications by earning an IMC certificate. Brand communications integrated with other aspects of marketing, including product strategy, pricing, and retailing. Understanding audiences, persuasion, development and execution of brand communications. Overview of tactical areas, such as branding, advertising, digital media, and corporate communications. Development of complete social marketing programs for actual companies using best-of-breed social monitoring, web analysis, social marketing systems, blogs, Twitter, Google Plus, LinkedIn, and other tools.Quantitative models for marketing and communications. With the emphasis on data privacy and security, the class will explore critical legal and technology issues that create liability for marketing professionals and their companies. Students must earn a cumulative GPA of 3.0 in the five IMC courses to achieve the certificate. Northwestern University.