The direct mail letter your business sends out needs to be both engaging and persuasive. We’ve designed and delivered many direct mail campaigns which helps our clients create brand awareness and better engagement. Visit For tips on designing postcard marketing campaigns with direct mail, read the essential tips:

This has been done many times with a lot of success. BMW does a fantastic job with their mailers and create a luxury experience.Make your marketing useful, one of the advantages of physical post is you have a much bigger range of things you can offer your audience to provide value beyond information.Get creative with your envelopes. On the end of the balloon string was the marketing message and event invite, making the follow-up sales call a welcomed experience.To mark World Water Day, this mailer was sent out to companies and the press. Think about how you can use personalisation in your post.Use fold outs to create a journey and tell a story.Humans react more to things which are unusual and haven’t been seen before. Otherwise the reader will feel tricked.When people receive letters, they are often important. They are currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety.Playschool chain, Planet Kids, created an invite to announce their Annual Day celebrations which was given to parents through their students. Create something of value to your audience and encourage them to keep it, as was done well with these discount tickets.If you send products to your customers, think about how you can incorporate direct mail principals into your packaging.This one plays on the expression “Peanut butter and jelly”There is no limit to the number of shapes you can use for your mailings.Origami is an effective way to be different and fun.Remember when you were a kid, and in school you’d have popup books that you’d spend hours reading and experiencing. This campaign was so successful that the agencies it was sent to called the company to ask for extras to bring home to their kids.As part of their direct mail campaign, Hell Pizza came up with the concept of Mis-Fortune Cookies. Land Rover. to get the audience’s attention and keep them engaged. Land Rover used a balloon in a box to invite 100 customers to the opening of their Liverpool showroom. This is funny but also effective in grabbing the attention of the reader people’s brains have been wired to associate these slips as being important.Skoda added a penny to their postcard which invokes curiosity and draws attention because of how unusually it is. Below are 5 direct mail letter examples: Sales letter; Descriptive product; Fundraising; General cover letter; Special offers; 5 Direct Mail Letter Examples. I wont be forgetting this direct mail campaign quickly.A creative direct mail campaign that the receivers can use to listen to the sea. We can help you too.Sign up to receive our latest articles hot off the pressSign up to receive our latest articles hot off the press We use cookies to give you the best browsing experience. We require your consent to store cookies for certain categories of functionality. Just make sure you can relate it to your messaging or brand. That’s because it’s effective at drawing attention and being retained in memory.HelloFresh personalise the messages to each person. Try combining the exterior with the interior of the mailer.What gets people attention more than cold hard cash? Here are 47 creative direct mail examples to inspire your next marketing campaign. Here are 47 creative direct mail examples to inspire your next marketing campaign.Firstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail.The shock and empathy used in this example is a questionable strategy, but consider using an emotional hook (fear, guilt, jealousy, greed etc.) A very clever idea and a perfect example of how direct mail can be interactive and mix technology with nature to produce something unforgettable.In conclusion, creative direct mail can engage with your audience and create a strong call to action for your customers to get in touch and create new business for you. For the smart car the opposite was used, to show how small and nimble the car is for cities, being smaller can also help you stand out.It’s not just the message which matters, the timing is important too.