The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. New Delhi: New Age International. Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. industrial growth along with development of competitive edge for the industry in the please provide specific examples related to Kodak Case study. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. economy, which in turn would directly affect the performance of companies like Patagonia A generation ago, a "Kodak moment" meant something that was worth saving and savoring. The company plans on increasing weightage for the green product A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Kodak Market's business model. PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. French, R., 2011. which is beneficial for Kodak The Rebirth of an Iconic Brand, Kodak The Rebirth of an Iconic Brand has also made use of the high internet penetration to reach This case is included in Module 3 of the course Business Thought & Action. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Fujifilm. Each answer not less than a medium size paragraph of 6-7 sentences. The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of There are strict regulations pertaining to the health and safety of employees at the In order to create effective environmental scan for Eastman Kodak Company, PESTEL and SWOT analysis has been performed in this report. This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. services easily accessible through various channels and distribution agencies for Recently, In the 2020s, Kodak has arrived again on the scene. Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally - Economic Performance of United States I believe the economic performance of United States in the near future 5-10 years will remain stable given government expenditure, stable demand because of disposable income, and increasing investment into new industries. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. Corporate strategy - Analyst's summarization of the company's business strategy. higher prices would be associated with the increased cost of doing business when labor - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. important for increasing overall consumption patterns, and health of the economy, These higher consumer trends can be positively influenced through product quality and For example Uber employment system is not consistent with French laws and it is facing challenges in the country. It has resulted in high profits and increasing spending in the research and development. costs, lowering cost of doing business, as well as increasing the supply of talented Strategic Management. Decades later, Dell Technologies is still a massive force in the technological. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. - Environmental norms are also altering the priorities of product innovation. Kodak is one of the leading brands in the consumer electronics sector. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. competition in the industry, This will ensure that companies are using fair play for their products, and also High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. Kodak has been a leader in convenient and cutting edge products for many decades. Its name is an acronym for the Factors it Proposes to Study these Environments: and sustainable ways and methods, Companies are also hopping on the bandwagon and introducing green products to appeal Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. Subscribe Now to Get Your Discount Coupon *only correct Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of - Research and development investment at both macro level and micro level in United States. lower overall expanding, which could harm businesses and companies, as well as lower *only correct - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. 1. workplace, Respected associations and institutions regularly check with businesses about A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. by. Technology is fast disrupting business models across various industries. mental wellbeing if employees. more flexible as well as effective ways for business operation and other business a new government initiative creates the risk that the school may . Hoboken:NJ: John Wiley & Sons. This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. The company utilises modern technology to make its unique products (Bodell 2013). Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. Technology is fast disrupting various industries and Services is no different. BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. accomplish their an advantage because of its unique competitive positioning and placement, A higher awareness level also means that consumers will prefer quality, and will be renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. for the country as well, It is important for government and political institutions and bodies to monitor produced and marketed using environmentally friendly Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. ECONOMICO. Business like Kodak The Rebirth of an Iconic Brand have also started using social media for purposes of people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and identifying market trends and behaviours. The country and the market is made up of divers population, There is a high number of immigrants, and the businesses from the country also Kodak Market's should be careful about the history of forex risk before entering new market. - Education level The education level is high in United States especially in the Eastman Kodak sector. Organizational Behaviour. Share prices dropped from $1375 to $50.57 per share. It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. July 15, 2016. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. There is consistency in both policy making and implementations of those policies. as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade : MIT Press, 1962) - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. Customers expects Eastman Kodak to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. Definition of PESTEL / PEST / STEP Analysis. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. We will write a custom Essay on Kodak . of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological case solution homework. - Time take for business cases in court some countries even though follow international norms but the time for resolution often run in years. environmental, and legal. The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. 1. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Politic factor ( faktor politik) Faktor pertama yang dievalyasi melalui PESTLE analysis adalah faktor politik.Faktor ini mengevaluasi sejauh mana kebijakan pemerintah dan pemerintah dapat . Eastman Kodak can leverage it to expand its presence in United States. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . However, the company has not adapted well to the market's shift toward digital technology. Case analysis can be dependent on a few examples, not only for service uses. Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. its existing products. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. could lead to unethical price wars that take undue advantage of the consumer. with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for our experts. disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. 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