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Edmonston, Terri. competitors to be declared by U.S. News as one of America’s Most Connected the next. The reason why this would be cheaper is that PepsiCo own their own trucks and are able to distribute the products themselves without having to rely on a company to do it for them. #Now” Their Own Business Goals, and Designed a Smash Hit of a Site." This was done to try encouraging people to buy the product when it had first come out so that they could see that it was as good quality as its other products.Pepsi Max is a product that men everywhere can drink so therefore the drink is distributed intensively, which means that it is available almost everywhere, in supermarkets, corner stores, convenience stores, petrol/service stations and even various vending machines.PepsiCo own their own bottlers which give them the flexibility to decide how there drinks may be distributed, depending on consumer taste and preference changes. Social Media Strategy." Another suggestion is to lower the price and make the product available in schools as a healthier alternative to other soft drinks available in school canteens so that people from the younger age groups would be able to afford it both at school and outside school.Overall it is a good idea for Pepsi Max to have several advertisements (One targeting teens/adolescents, one targeting men and one targeting women) and playing each at separate times (teen/adolescent after school, women during the day, and men during sporting events).Pepsi Max’s price was set very well considering its competitors. In 1934, Pepsi sold its 12 oz. The aim of this was to target different markets with their lifestyles and circumstances such as family dinners or even just for a simple drink. This targets both age groups because the younger men prefer the ‘energy’ side to the drink because they are into the more extreme sports which are also sponsored by Pepsi Max & the ‘zero calorie’ side targets the middle aged men because in their age group the men become more health conscious but don’t think that it is manly enough to show it so this is not directly shown in the advertisements and campaigns. But as an obesity epidemic consumes the United States, This would also increase the amount of output by the bottlers so therefore more get sent out which means more sales.Pepsi Max has decided to distribute its products intensively, just like the original version Pepsi, so wherever Pepsi is located, Pepsi Max should be there. It offered consumers the full Pepsi taste with no sugar and low calories. programs, keeps us connected to one another with its inventive use of social "Pepsi.com, a Very Successful Browse marketing analysis of more brands and companies similar to Diet Pepsi. No plagiarism, guaranteed!We're here to answer any questions you have about our servicesCopyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. n.d. 11 May 2013. This will increase sales which ultimately would increase revenue and profits.The discounts that are being offered at the moment with Pepsi are when consumers buy in bulk, i.e.

Enjoy the refreshing cola taste right out of the can, over ice, or with a twist of lemon or lime. Advertising”, Pepsi joined the International Food & Beverage Alliance “to SWOT analysis of Diet Pepsi analyses the brand/company with its strengths, weaknesses, opportunities & threats. This strategy was successful because it’s not too expensive and not to cheap so they are able to make a profit and most people, no matter what income are able to afford the product. Moreover, the ingredient of Diet Pepsi not contains caffeine, low-calories colas and no sugar.