So as I have not sighted it, I can not make a direct comment, other than to state the obvious, and the general comments, that you are alerting to. For every thousand flyers you hand out, you should get 20-30 customers replying to your ad, depending on your industry. Especially when it's targeted towards the domestic market and in this case young mothers or families. The larger the sample list the better the response. Flyers i would expect the same kind of response. The response rate is much lower...you should expect about a 1% - 2%. Flyer response rate Typically, you can expect a response rate of 2-3% for flyer advertising. However reality and past experiences tells us otherwise. That might be .05% or 25% and the average percentile is a meaningless metric. Walter, you are right, there are so many variables. Whether that flyer gets discarded with the rest is determined by its message and appearance. I like your logic. Here is link to site. A great headline is the key to success in any form of direct response … The best responses I've had are when the desired action gives instant gratification, like downloading an app for free.Mike, thanks for the comments, Like all of the others I have passed them on, without my comments. Thank's for your comment, Wayne. The actual “sell” rate from those replies will vary. If you can find out what is important to your target market (your current customers are a gold mine of information) and create a flyer that speaks to them, your response rate will be higher. This is great news! However, the average response rate is around 1%. For every thousand flyers you hand out, you should get 20-30 customers replying to your ad, depending on your industry. This assumes that the flyers are printed in 4-color process ink, you have a good offer, and the targeted list is current with contact names.With post cards and targeted marketing list .5 to 5% is standard. Of course the second percentage would also have variables such as "sales … ?I have 40 hearing aid clinics in INDIA. Professionally designed flyers usually have a response rate of under one percent if they are properly delivered. As shown by the other comments.Enter your email address and we'll send you an email with a link to reset your password.For marketing professionals involved in YouTube marketing, what's the best way to increase YouTube subscriptions?How do I track and identify visitors to my B2B web site?What are the features that an employee productivity tracking tool must-have?How to promote your car rental business during the pandemic?What are your recommendations for a software system that will help us manage sales, inventory control, internal emails, CRM, on-boarding employees?How to get software projects from USA and European countries ?How do I find an email contractor that knows how to build out an email campaign in a unique niche? Leaflets are not expensive and can be an extremely good way of targeting your target market through placing information about your company directly into their hands. So the question is why aren't people responding, and more importantly, … https://www.lucidpress.com/blog/direct-marketing-stats-response-open-rate-roi The other answers are good, and you would be well advised to follow them. I though it wouldd be kind of cool to see a response/call percentage (i.e. How do I plan to grow after the pandemic COVID 19 ? Most flyers present the features of the product and don't give the reader any reason to take action. The actual “sell” rate from those replies will vary.Anyone can get a flyer to a potential customer. Once at a customer’s door, your ad only has a few seconds to get someone’s attention. Hi Carsten, Thanks for your good suggestions, I will forward your comments, plus I will add that I think this is a good approach, As her client is only providing flyers, I am also going to suggest that she offers to place them (the re worked flyers) for free, Which should not be a big cost, but will provide some "good will" also With the changes of the flyer, her client will be able to see just what we are talking about.That's a trick question. Hi John, many thanks for your comments and the links. Well targeted list maybe 8%. A good response rate for targeted flyers should be in the 2-3% range. Keeping in mind that the company is talking about "Response" and not "Conversion" Naturally the response rate will be higher than the conversion rate, but the logic holds true.In my experience an average response to flyers is 0.5%. There’s a number of ways that may help increase the response rate to your leaflet, flyer, postcard or brochure campaign.

A good response rate for targeted flyers should be in the 2-3% range. Benchmarks don't mean a whole lot in my opinion. However, if the response rate is around 2% and the conversion is high, then the cost of sale is probably in line.Obviously he might have a negative feedback from another. If the response rate is 2% (industry norm still for direct response), but the conversion is low (less than 30%), then there may be a sales issue on the business owner end. Leaflets & flyers response rates are about 1-2% on average. This assumes that the flyers are printed in 4-color process ink, you have a good offer, and the targeted list is current with contact names. And it has a powerful place in people's lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer". Put A Benefit In Your Headline. The response can be increased to 1-5% with an outstanding headline (NOT the company logo) and an irresistible offer. A friend is helping small businesses with flyer distribution and is getting some negative feedback from some small business customers in regards to the lack of responses they are receiving from their flyers, which are being placed into targeted "Goodie Bags".

With post cards and targeted marketing list .5 … 100 flyers and 10 calls = 10% response rate) Out of that percentage, how many turned into customers.

That mean you doesn't follow some steps...or criteria of segmentation!

Getting them delivered by third parties is risky. Hi George, I think in the end it's the content of the flyer that matters. And numbers also make a difference. Above the national map are two numbers. On the left is the national self-response rate for 2020. In this case, The client produced their own flyers. States coded blue have response rates above 50%, while states coded orange have response rates below 50%.