digital marketing certificate concordia

Put your digital and content marketing skills to the test.

Permissible nature of a service in relation to time. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. Digital Marketing Boost your creative and analytical thinking skills and become an in-demand professional with Canada’s best digital marketing courses. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. All classes are being held remotely until further notice.

grasp of digital media is solid and up-to- date.Creating original content for digital platforms is a fundamental skill in managing new media.

Thanks to McGill and all the great teachers who helped me transition at a later stage in life to my new career in marketing research.McGill SCS students are eligible for a free student membership while they are enrolled in Marketing, PR, or Digital Content programs at the School. The course focuses on Canadian market environment and Canadian marketing institutions. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. YCBS 110 Current Trends in Digital Communication Whether you have experience with digital applications or not, this course will ensure your

You can customize the speed and program that you need for your career goals.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. CMRK 230 Personal Selling and Customer Service. Develop the skills to implement and measure digital marketing strategies that are aligned with traditional marketing efforts. Use and effects of social media. I loved the discussions in class, learning new material, and meeting new people. Strong quantitative component and focus on situational analysis and strategy development. Qualitative and quantitative data collection techniques, traditional and digital.

A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance. YCBS 112 Social Media Strategies and Community Management Learn everything you need to design, implement, manage, and evaluate social media campaigns.Develop digital communications with key stakeholders, even in times of crisis.Develop skills in creating online content architecture, including website construction, management strategies, and implementation.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Balance of supply and demand. Our Post-Graduate Certificate in Digital & Content Marketing can be completed full-time in 8 months. Case analyses and field work.Applies a strategic approach to developing and measuring a digital marketing communication strategy for various platforms and channels aligned to the traditional marketing communications mix. The Certified Marketing Specialist™ Designation positions your expertise as a marketing practitioner with up-to-date industry knowledge and skills.

The world of digital marketing changes so quickly, it can be hard to know where to start. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.Theories and practices of personal selling. CMRK 321 Integrated Marketing Communications. Skill acquisition will be oriented toward learning to prepare a business plan. IABC is a vibrant global membership association serving thousands of professionals in the field of business communications. Earning an online MBA with a Digital Marketing Specialization from Concordia University Chicago prepares graduates for leadership roles in this challenging, rewarding and rapidly growing field.

Customer experience. Digital Marketing. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Graduate Certificate (Gr.