Brahma beer is displayed at a bar that’s open for deliveries only amid the COVID-19 pandemic in Brasilia, Brazil, Tuesday, July 14, 2020. Brahma was first produced in 1888 by Companhia Cervejaria Brahma, a Brazilian brewery now owned by Anheuser-Busch InBev, whose massive lineup of 500 brands includes Budweiser, Bud Light, Corona and Stella Artois. July 17, 2020 10:46:27 AM Content Continues Below “It is the right time to fix an old wrong — the trivializing of the faith of our Hindu brothers and sisters for about 132 years," coalition spokesperson Rajan Zed told The Associated Press on Tuesday. Hindus are a tiny minority in Brazil, where the Brahma brand is “very important to the culture of the country,” he added.The name offends regardless of its origins, Zed said.“The stated history behind the name does not reduce the pain of the Hindu devotees when they see their creator god on alcohol cans,” he said.Zed, who is based in Nevada and is the president of the Universal Society of Hinduism, has campaigned against what he considers the misuse of Eastern religious imagery for commercial purposes for several years. The spelling was changed, he said, to make the name work better in the Portuguese language.“We deeply respect all religions, faiths and their histories,” Rossi said in a telephone interview. Brahma beer is displayed at a bar that's open for deliveries only amid the COVID-19 pandemic in Brasilia, Brazil, Tuesday, July 14, 2020. Hindus are a tiny minority in Brazil, where the Brahma brand is "very important to the culture of the country," he added. Lord Brahma, the god of creation in Hinduism, is a highly revered figure who should be worshiped in temples or home shrines, "not misused as a 'toasting tool,'" Zed said. Brazil is the world's third largest beer market, behind China and the US, with beer volumes in 2015 pegged at 139 million hectoliters. This … "The stated history behind the name does not reduce the pain of the Hindu devotees when they see their creator god on alcohol cans," he said. But Lucas Rossi, head of communications for Anheuser-Busch InBev's Latin America subsidiary, said Tuesday the beers were named in tribute to Joseph Bramah -- an Englishman who invented the draft pump valve -- and not for the Hindu deity. Brahma was first created by Joseph Villager in 1886 and is one of the most popular brands in Brazil. Brahma Bier, a special edition beer for the germany soccer world cup, is a pale lager with more extract and alcohol content (4.9%). The group, which includes representatives of the Christian, Jewish, Buddhist, Hindu and Jain religions, is calling on Belgium-based brewing giant Anheuser-Busch InBev SA/NV to rename its Brahma line, a favorite in Brazil. An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god from a popular beer that dates to the late 1800s -- a dispute the beermaker insists is a case of mistaken identity. Brahma concentration ranges from 0.0% to 5%. "Anheuser-Busch InBev should not be in the business of religious appropriation, sacrilege and ridiculing entire communities," the coalition said in a statement, calling on the company to "prove that it cares about communities by renaming its Brahma beer." Brahma is an authentic Brazilian lager which is light and refreshing, with a premium taste and fruity aroma. Per capita consumption has declined, dropping … Campaign brewing to get Hindu god Brahma off popular beer .

He said the coalition also objects to what it calls "raunchy" marketing of the brand by using the image of a scantily clad woman to promote the beers. The Brazilian lager embodies ‘Ginga' - a Brazilian philosophy and approach to life that fuses creativity and ingenuity: to live life with effortless flair. Beers sold under the Brahma name include a lager, a double malt, a wheat beer and a chocolate stout. An interfaith coalition is pressuring the world’s largest brewer to remove the name of the Hindu god, saying the name is offensive to Hindus, who worship Lord Brahma, the religion’s god of creation. It offers not too much in comparison to the other brazilian lagers, except a higher bitterness and an alcoholic character that seems stronger than its alcohol content shows. This pack contains 24x330ml cans of Brahma Brazilian Lager Beer, 4.3% Imported from Brazil, perfect for picnics, BBQs or enjoying at the beach. In 2019, he extracted an apology from a Virginia brewery that brewed Last month, the interfaith coalition launched a separate campaign aimed at pressuring Foundation Room and House of Blues nightclubs in Boston and other cities to The name offends regardless of its origins, Zed said. An interfaith coalition is pressing the world’s largest brewer to remove the name of a Hindu god from a popular beer that dates to the late 1800sCampaign brewing to get Hindu god Brahma off popular beerBy WILLIAM J. KOLEAssociated PressThe Associated PressAn interfaith coalition is pressing the world’s largest brewer to remove the name of a Hindu god from a popular beer that dates to the late 1800s — a dispute the beermaker insists is a case of mistaken identity.The group, which includes representatives of the Christian, Jewish, Buddhist, Hindu and Jain religions, is calling on Belgium-based brewing giant Anheuser-Busch InBev SA/NV to rename its Brahma line, a favorite in Brazil.Brahma was first produced in 1888 by Companhia Cervejaria Brahma, a Brazilian brewery now owned by Anheuser-Busch InBev, whose massive lineup of 500 brands includes Budweiser, Bud Light, Corona and Stella Artois.