DESIGN. Use different CTAs and deals for first-time customers until you find something that hooks them.If any of your postcards fail to deliver and are returned to you, that’s a sign you should clean up your mailing list.

PRINTING. When potential customers get your postcard in the mail, there’s a good chance they’ll hang on to it for future reference – especially if it includes an attractive promotion. Fast Shipping. Alternatively, with physical mail, the recipient must collect and sort each item by hand. Are HVAC Marketing Postcards Still Effective? The example scenario below gives you an idea of the demographics you might use.When targeting existing customers, review your database for installation customers who:HVAC contractors aren’t graphic designers, but you can put together an effective, eye-catching HVAC postcard by following these principles:Once you’ve defined the strategy behind your HVAC postcard marketing campaign, it’s time to execute. We have helped hundreds of HVAC businesses with their marketing, and we have tracked the data from all of those direct mail postcard campaigns. How many times have you received a coupon or promo code in the mail and stuck it on your fridge? As an example, an HVAC business might create separate lists for existing customers, new local housing developments, and homeowners in older neighborhoods who might need more in-depth services now or in the near future.Don’t try to squeeze too many visual elements onto a single postcard.

Most HVAC companies send out direct mail postcards through a local print shop, but few do it in a way that maximizes ROI. Communicate reminders to existing customers. Targeting a specific group with an appealing offer that suits their needs increases response, generates leads, ending in sales. Does Direct Mail work for HVAC companies? In this competitive field, you need to stand out. Doing so will guide you in creating an HVAC postcard which has the elements needed to produce desired results.To increase your success rate, create a well-defined mailing list for your HVAC postcard.

Considering the goals of your campaign, figure out who would need this product or service? Direct mail can be the most lucrative marketing tool you'll ever use.

Direct mail HVAC postcards are easy to design and send through HVAC.com! This comprehensive software can help you grow revenue by 30% in one year and save up to 500 hours a year. Order Custom Full-Color Postcards From hvacsticker.com to increase business with HVAC Postcards & Flyers. After sending out 6,000 of these HVAC postcards seasonally, they deduced they receive a 60% response rate from their HVAC postcards. in any of our design themes for your specific marketing and branding needs. May 4, 2016 - Beautifully Designed Postcards for HVAC Contractors. Choose from any of our HVAC designs and our team will tailor it to your specific needs. 12. HVAC postcards aren’t just something you should send to potential customers. Postcards can be an effective tool to generate calls and sales for your HVAC business. Direct mail HVAC postcards are easy to design and send through HVAC.com!

Through our contractor portal: Create a customized HVAC postcard, branded for your business. Get ideas for your next direct mail marketing campaign from our sample gallery, created by our professional graphic designers. FREE Custom Proof! 305-517-1281. If you are in the HVAC industry, direct mail can be a powerful way to bring in new customers. My client Olson Comfort generated 33 calls from sending HVAC postcards to new leads on a mailing list they purchased. So, today we’ll compare the pros and cons of direct mail marketing and look at the potential impact of HVAC postcards. Upload contacts to generate your mailing list. Customize your Postcards with dozens of themes, colors, and styles to make an impression. (Picture a postcard with your coupon stuck to a customer’s fridge vs. a promotional email that goes straight to junk mail). Receive 33 calls from your HVAC direct mail campaign . So, when someone calls and says they received a discount code in the mail, you’ll know exactly which postcard they’re talking about – which means you’ll know which pieces generate the most leads.On average, direct mail campaigns have a return rate between .5% to 2%. Despite their popularity, HVAC industry data shows standard postcards tend to be much less effective than magnetic and laminated postcards.Like magnetic postcards, laminated postcards are also proven to draw a better response than standard postcards. So, unless the recipient can look at your postcard and instantly know who you are and what you’re offering, your ad won’t be very effective.You should use color and font size to draw attention to key elements. View HVAC advertising examples and get awesome HVAC postcard ideas.
In most cases, you want to make sure your headline and call-to-action are larger than the details of your offering.To avoid information overload, focus on one promotion per postcard. Was: $425.36 SALE: $294.25) SKU: HVAC-2 Availability: PROOFS are emailed in 24-48 hours for your approval. That’s why we don’t take your money upfront.

So, when building your mailing list, it’s important to include people who are potential customers.
Sending to a large list, multiple times, mixed with other marketing channels is going to be more effective than poorly conceived, one-off, insignificant attempt. The cost, instantaneous response, and sheer controllability of direct mail makes it a superb lead generator. The ideal timing for your campaign depends on your strategy. If they receive your postcard every spring and fall, it’ll become second nature for them to call you to help winterize their home. When the weather is cool, nobody is thinking about their AC systems. See mailing lists, designs, frequency of mailings, and all details for tried-and-true HVAC marketing strategies. Now let’s take a look at the other side of the coin, so you can make an informed decision about whether HVAC postcards are a worthwhile investment for you.Cost is probably the biggest reason business owners hesitate to experiment with direct mail marketing. BlueWing’s laminated postcards feature a tear-off gift card on a heavier, laminated stock that engages the recipient.

The card easily fits in a wallet and can remain there until the need for a repair or maintenance arises.