The severed serpent is an arcane reference to Ben Franklin's "He was calling the colonies to join together, letting them know they were stronger united than they were separately," O'Reilly said. 76ers mural by artist Gloss Black on wall at Fishtown Bikes-N-Beans at 1321 N Front St. in Philadelphia.

More conspicuously, the logo is splashed across Philadelphia on several murals and a 50-foot-by-50-foot banner hanging on the outside of the team’s arena. "We have an aspiration of becoming global," she said. "New Philadelphia is the City of Champions.
sixers snake logo. Corporate sponsorships —  spearheaded by Toyota, StubHub, ShopRite, and the Rothman Institute at Jefferson — also are up a reported 50 percent. But it's always easier to promote a good product than it is a bad product. And the Sixers are finally in a position where they have something to talk about." Though it seems counterintuitive, a marketing push right before the playoffs makes sense, said David Reibstein, a professor of marketing at the Wharton School of Business.

We offer you for free download top of sixers snake logo pictures. It's about heralding the city's role in the global economy. Additional murals, all painted by the mono-monikered Business news and analysis sent straight to your inbox every Tuesday morning.

For five years, the Philadelphia 76ers' marketing department held the faith. The logo features the Liberty Bell festooned with a segmented snake. "We've given it our own spin."

"In merchandise, we just surpassed the Warriors for the month of March." We're now in the time and the age of a new Philadelphia," he said. Only the L.A. Lakers have a bigger ticket base, NBA insiders said, and the Sixers are second only to the Golden State Warriors with the size of their waiting list. "It's about being positive and unified. It's a renaissance in Philadelphia that the world needs to know about it." Heck said the marketing campaign was about more than the Sixers. The logo has popped up all over the city in the weeks since the campaign was launched. "We want to make sure we're not missing a single fan around the world." On our site you can get for free 10 of high-quality images. Business news and analysis sent straight to your inbox every Tuesday morning. The chopped snake could just as easily represent the Sixers' swath of victories and its vanquished opponents. Message frequency is recurring and varies. O'Reilly, of the Sixers' marketing department, hopes to galvanize the city — and attract fans around the planet.

The team unveiled a new logo Wednesday as part of its brand campaign for the playoffs, '"Phila Unite."

Listen at work or while you surf.The 76ers have unveiled their new integrated brand campaign for the playoffs, © 2020 Entercom Communications Corp. All rights reserved.

Never miss a story or breaking news alert!

New Philadelphia is culture.

The Sixers' press release explained the logo: “Phila Unite” builds upon the team’s season-long “Spirit of 76” initiative by combining the bell logo, inspired by imagery from Philadelphia’s 1976 bicentennial celebration, and the segmented snake, a hidden feature on the City Edition uniform that is derived from Benjamin Franklin’s historically-significant political cartoon of 1754.

New Philadelphia is diverse and educated. They'll host the first game of their first-round series Saturday at the Wells Fargo Center in South Philadelphia.

April 11, 2018 - 9:19 am When texting this station, message & data rates apply. When the Sixers take the floor Saturday at the Wells Fargo Center for their first playoff game in six years, there will be something new to symbolize that history.

"We're breaking records," Heck said. It had a lousy team to sell, and just like the team's fans, the marketers had to #trusttheprocess. The fan base has exploded in the wake of 50 wins, winning the last 14 in a row, going into Tuesday night's game in Atlanta. The Sixers have rarely been stronger. (The bell is meant to echo the city's bicentennial celebration.)