Hold your horses! | Marketing campaigns that used direct mail and 1 or more digital media experienced 118% lift in response rate compared to using direct mail only. But when they get a glossy catalog through the post it makes them feel appreciated by the brand. (Gallup) There’s just something exhilarating about opening that little mailbox to find an item you can hold, with your name written on it. Direct mail marketing might seem like a thing of the past, but we have a list of For example, would you have guested that 4 in ten Americans of all ages look forward to checking their mailbox? It is likely that effective print ads will drive digital purchases.Industries from apparel to travel and tourism can learn direct mail statistics from industry experts in the field. This technique is effective because it goes through a less cluttered channel compared to digital marketing.To run a direct mail campaign first and foremost you need to research your audience. In 2018, the average response rate of direct mail amounted to 4.9% for prospect lists and 9% for house lists. On the other hand, just 44% can do the same after seeing a digital ad.This is yet another perk of direct mail. This gives plenty of opportunities for direct mail to get read or at least skimmed through. Once again, we pulled together a compilation of direct marketing statistics that demonstrate the power of direct mail and its critical role in the omnichannel marketing strategy. Direct Mail Statistics That Will Have You Running to the Post OfficeSocial media, email, search engine optimization, print advertising, trade shows, conferences… There are so many marketing channels nowadays that business owners often overlook a tried-and-tested marketing method that still yields results. And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way.Very few people exchange letters in the digital era. But when they read direct mail they can focus solely on that task.Direct mail stats from 2018 confirm that email beats direct mail in the cost-per-acquisition battle. 50.9% of recipients say they find postcards useful.16. You can go with a simple message and take care of the design yourself. Individuals aged 45-54 have the highest direct mail response rate: 14.1%. The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%.

Sending and receiving hundreds of emails each day, it’s easier for consumers to ignore promotional mail sent online. When people read an ad sent via email, they can often get distracted by other open tabs or pop-up ads. Direct mail stats published by Marketing Charts show that direct mail brings a 29% ROI while social media has a 30% ROI.Their small size makes them stand out in a mailbox, and the fact they don’t come in an envelope means virtually all postcards get read.

The average direct mail piece is shared 23% of the time. Website visitors who are retargeted are 70% more likely to convert. Combined with Digital ROI. When ready to launch a campaign our Direct Marketing Specialists are standing by to help you. Direct Mail Statistics. Here are several helpful tips:Besides, to receive more customized data, you will need to collect your own statistics. The U.S. This means if you want people to read your message, there is a much better chance that will happen with print mail.

That’s why almost half of them increased the number of catalogs they sent out last year.By keeping a piece of direct mail in a household for days on end, consumers are constantly reminded of the product you are advertising. 58% of the mail American households receive is marketing mail.3. They’re sending out direct mail to people who actually look forward to it, which is why they’re getting much better direct mail response rates. DMN’s direct mail marketing statistics indicate that 30% of millennials consider postal mail effective in getting them to visit a website, go to a store, or make a purchase.

While email messages may reach a person’s inbox, according to For those who are interested in understanding how print marketing affects a person’s brain as per recent studies, download this free © 2020 Modern Postcard, All rights reserved. Direct mail is also the perfect complement to your digital marketing channels. If you hear someone ask does direct mail work, you’ll have an answer for them.Ivana is a staff writer at SmallBizGenius. Businesses of all industries and sizes can benefit from We use cookies to ensure that we give you the best experience on our website. Direct mail will, on the other hand, get read, or at least scanned by your target audience. Email’s cost per cost-per-acquisition is $22.52, significantly less than direct mail cost-per-acquisition, which amounts to $43.90.21.