The EPS Conference will begin on Mar. We are committed to providing affordable information and ideas that enables sponsorship best practice. Alison Giordano, who is responsible for strategic direction and oversight of all MasterCard U.S. sponsorships, will look at how the company earns a return on these different types of investments from the perspective of its brand, its business partners and its cardholders. Spending Outlook. Respondents are very concerned that sponsorship and its associated assets (hospitality, entertainment) are non-essential and may be susceptible to perception issues. Sponsorship consultancy IEG releases its Market Meter today, a new rating system to help buyers and sellers of sports sponsorships benchmark their value potential across categories and major sports leagues. Peter J. Laatz, Global Managing Director of IEG. (reserved for ICMA Strategic, Corporate, and Annual Partners), ICMAs vision is to be the leading association of local government professionals dedicated to creating and supporting thriving communities throughout the world. Reading Time: 2 minutes 5.1% Y-O-Y Growth Driven by a Spate of New League-Wide Deals and Emergence of Gaming Category . 25 Years at #1: Your best source of news about theOlympics is AroundTheRings.com, for subscribersonly. Sports sponsorship was up 107% in 2021, and through an analysis of 100 sponsorships in seven markets across 20 industries, Nielsen found that sports sponsorships drove an average 10% lift in . As part of EPS 2017, Event Tech will be held in conjunction with the conference.During Event Tech delegates will have the opportunity todiscus the latest trend in emerging technologies such as virtual and augmented reality as well as the application of these technologies for events of all types. We remain committed to creating and affordable environment that is accessible to a broad range of businesses. Our delegates are made up of sponsorship-seekers (40%), marketing & sponsorship agencies (30-35%) and sponsoring businesses (25-30%) From large scale sports properties to smaller seasonal event owners there's something for everyone and our diversity helps to foster an accessible, interesting and friendly environment. Lisa Ferkul from Scotiabank shares her experience at IEG 2014 in Chicago. Sponsorship continues to the be the second . More focus on governance, activation, and measurement. Speakers include Rush Communications CEO Russel Simmons, Audi America Vice President of Marketing Loren Angelo, 76ers CEO Scott O'Neil and many more. The ANA/IEG's third-annual Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their marketing mix. Sponsor thought-leadership programs, merchandise or an event at the NAFSA 2022 Annual Conference & Expo to give your organization, product, or service unmatched exposure to a large and motivated buying audience. Sponsorship is a vital area of contemporary sport business. ZMZ Analytics Sponsorship Conference, Zurich, Switzerland 2011 To Tell The Truth How Consumers Really Feel about Sports and Entertainment Marketing IEG Event Marketing Conference, Chicago IL, 2010 Guarantee your spot at the industry's annual must-attend event in Chicago, March 12-15, 2006. You R.O.C.K (Random Opportunities of Conference Kindness), Grand Opening Reception on Tradeshow Floor, 360 photo booth activation in Exhibit Hall, Networking/Reception Opportunities (i.e., Newcomers, Assistants, etc. We use cookies to ensure that we give you the best experience on our website and to occasionally deliver targeted advertising messages. Nielsen estimates there was a 146% year over year rise in unbundled sponsorship investment in women's sports (UEFA, FIFA, World Rugby) compared to a 27% rise in 2020.With more women's sports . As the COVID-19 pandemic forced mass closures and cancellations in the U.S., they launched. PANEL DISCUSSION: INVEST, DON'T BUY: A SMARTER WAY TO SPONSORThe panel discussion will explore the difference between simply buying sponsorship benefits-which typically fails to meet strategic objectives and doesn't deliver return-and investing in corporate partnerships that integrate into the larger business and drive growth. William ClementsVice President, SponsorshipMars Incorporated, Norris ScottVice President, Partnership Marketing & Business SolutionsNASCAR____________________________________________. La Asociacin Internacional de Boxeo (IBA) permite la participacin de los boxeadores de Rusia y Bielorrusia en el Mundial femenino y ya son 11 los pases que no estarn presentes del 15 al 26 de marzo en India. According to Ilaria Cicero, CEO of IEG Asia: "The aim is to develop the shows in Singapore, also by leveraging on a mutual, productive exchange of the enormous success of the last edition of . 2022), predicted an 8% to 10% rise in food basket costs in 2022 (Lucas, 2022). Get answers to these questions and insights from top marketers who are successful in today's revolutionary world of sponsorship and event marketing at the ANA/IEG's second-annual Members Only Conference on sponsorship and events, on July 26 in New York City. As the leader in sponsorship insights, intelligence, trends and training for the past three decades, IEG is uniquely positioned to help you navigate the unprecedented challenges our industry is facing and provide trusted guidance on how to move forward. IEG is the sponsorship authority, helping buyers and sellers of sponsorship develop and improve their partnerships through research, strategy and evaluation. We debate and discuss topical issues through panel and breakout sessions, and we encourage the formation of new connections through structured and informal networking sessions. Copyright 2023 Association of National Advertisers-established in 1910. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. If you currently work at this organization, click the Do you work here button to request management privileges. La ministra de Deportes francesa revel que su pas aportar 1 milln de euros para ayudar a los atletas ucranianos a prepararse para los Juegos Olmpicos y Paralmpicos de Pars 2024. The conference is titled Sponsorship: Reworked and will explore sponsorship evolution and innovation with a specific focus on the relationship between sustainability and sponsorship. Are your properties working for you the way they should? U.S. OLYMPIC COMMITTEE AND THE TEAM BEHIND TEAM USAOlympic athletes prove that ordinary Americans can realize extraordinary dreams. . You can search our content library for case studies, research, industry insights, and more. SponsorPitch Explainer Laatz: Part of our role in the industry is not only to look at IEG data but also synthesize other information in the market. One (1) time in PM Magazine (appropriate to level), Recognition in the on-site Annual Conference Program Guide and the Conference App (appropriate to level), Recognition in Annual Conference email marketing communications (appropriate to level), Logo recognition on ICMA.org Annual Conference web page (appropriate to level), One (1) time access to Annual Conference list (includes email) (pre and post), Designated ICMA account executive to facilitate relationship, One meeting to review sponsor Conference marketing objectives. icma.org These cookies are required for basic site functionality and are therefore always enabled. Speakers are sponsorship industry leaders and marketing executives from major corporations. KPMG's GLOBAL BRAND AMBASSADORSKPMG is a respected global leader in the audit, tax and advisory industry. It's been nearly half a century since then-Governor Ronald Reagan addressed the first Conservative Political Action Conference, peppering his 1974 speech with invocations of American greatness and invectives against government regulations, while praising future senator and presidential nominee John McCain's Vietnam War-era courage as "typical of this land." Brands expect to be made whole and properties are eager to deliver, but its still early in the process with a tremendous number of unknowns. (ATR) The world's largest sponsorship and partnership marketing conference is heading to Chicago, USA on Mar. The 15th edition of SportAccordwill be welcoming the return of one of the conference's gold partners, the Sports Bureau of Macau SAR Government. As the COVID-19 pandemic forced mass closures and cancellations in the U.S., they launched IEG Outlook 2020: Forecasting the Future of the Sponsorship Industry to gauge the pulse of sponsorship decision makers. On Campus; SBJ Atlas; SportTechie; Newzoo; Leaders in Sport IEG is owned by. The league hauled in $1.8 billion worth of rights deals this season, according to a new report, after embracing sports betting and liquor. These cookies are required for basic site functionality and are therefore always enabled. Sponsors will share their best practices around selection, activation and measurement of sponsorship investments. Unsurprisingly, sponsors prefer refunds, prorated agreements, contract extensions and makegoods in the form risk-averse assets. The stoppage of sports, entertainment, events and arts facilities has created a nearly $10 billion value gap with 120,000 sponsorship agreements and 5,000 brands impacted. The annual conference will once again take place at the Chicago Sheraton Hotel, from Sunday, March 23rd to Wednesday, March 26th, and it will bring together over 1,200 sponsorship executives from all around the world. Visit megaphone.fm/adchoices The conference will be opened by IEG and ESP Properties Senior Vice President Jim Andrewsand followed by panels and presentations covering topics such as partnership sales, strategies, activation and results along with digital content, media, data and engagement. Sep 2020 - Present2 years 5 months. Sports Sponsorship Market: Geography Landscape 34% of the market's growth originated from APAC in 2019. I enjoyed it greatly. Laatz: We collected open-ended responses relating to overall concerns, and then grouped the common ones. IEG, Global sponsorship . Sponsorship in 2022: Themes & Trends. Oklahoma State unveils $325M facilities plan. In some cases, these cookies involve the processing of your personal data. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. 3.0 Delegate Diversity: We believe Think! from Sign up today! 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