Border Foods is a family-owned franchisee of Taco Bell, the nation's leading Mexican-inspired quick service restaurant. Tomorrows World Today "We know today's consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both. Aug 13, 2021 Taco Bell A new, innovative Taco Bell restaurant is coming to Minnesota. As a result, the lack of a dining room concept is more practical than ever. Food is prepared in the second-floor kitchen and then lowered to drivers waiting below. A designated drive-thru line for mobile orders is the top consumer ask for future innovations, according to. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. Skip the line and experience a whole new way to pick up your order with three dedicated mobile pickup lanes. The concept, born from the pandemic, aims to reinvent the drive-thru and cut back on bottlenecks and backups as customers wait to pick up their orders. Taco Bell's loyalty members earn points on orders that can be redeemed for freebies and get exclusive offers along with the chance to try new menu items early. The Defy will have four drive-thru lanes or as few as two. The three pick-up lines provide fast, skip-the-line services for customers who order on the Taco Bell app and third-party delivery services. About Vertical Works Inc.For more information about Vertical Works Inc., visit the website at www.VerticalWorks.co. Construction is underway on the 3,000-square-foot, two-story. Border Foods. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. Taco Bell is set to break ground on "Taco Bell Defy" in Brooklyn Park, Minnesota by the end of this month and they expect to open in the Summer of 2022. COLA Social Security payment schedule 2022 New direct payments of up to $4,194 go out in DAYS exact date to check, I'm a Dollar Tree superfan - I got breakfast, lunch AND dinner for just $7.59, but people are roasting me over the items. BROOKLYN PARK, Minn. Editor's Note:The video above originally aired on KARE 11 on Aug. 21, 2021. New concept reimagines the traditional drive-thru with an elevated kitchen and unique vertical lift that delivers food to four drive-thru lanes for a faster, contactless experience Brooklyn Park, Minn. (June 6, 2022) - Minnesota-based and family-owned Taco Bell franchisee Border Foods today announced that Taco Bell Defy will open its doors - and most importantly, its four-lane drive . The two-story Taco Bell Defy - a project in the works since August of last year -will open at 5931 94th Ave N, Brooklyn Park on Tuesday, local Taco Bell franchisee Border Foods announced . There are four drive-thru lanes, three of which are dedicated to mobile or delivery orders. MMXXIII "We applied our innovative approach to problem solving to create a brand new way for consumers to access fast food," said Josh Hanson, co-founder of Vertical Works and CEO and founder of WORKSHOP. You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bells Twitter, Taco Bell News Twitter, TikTok and subscribing to our YouTube channel. Contact store for hours and participation which vary. This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed, said Aaron Engler, president of Border Foods, in a statement. Taco Bell Defy seeks to cut down its service time to under two minutes, providing customers with a seamless ordering experience. Fast Food, Mexican Open 6:00 AM - 2:00 AM (Next day) See hours See all 54 photos Write a review Add photo From This Business Crispy Melt Tacos Now Available at Taco Bell $5 Cravings Trio Now Available at Taco Bell Menu Full menu Location & Hours Suggest an edit 5931 94th Ave N Brooklyn Park, MN 55443 Get directions Amenities and More Contact Lisa Jennings at [emailprotected], /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png. According to Bake Magazine, drive-thru sales accounted for 42% of all restaurant traffic in November of 2021, up from 26% in February 2020.And delivery during this period rose from 3% to 9%. It's called the Taco Bell Defy restaurant, and it is focused on drive-thru and delivery. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. Just check-in via QR code, watch as we defy gravity with a lift that sends down your food, and head out with your order. Taco Bell shared a video of the restaurant on social media ahead of its June 7 opening. NACHO AVERAGE TACO BELL Taco Bell fanatics are losing it over the brand-new, state-of-the-art 'Defy' location in Brooklyn Park, Minnesota. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. This system works very similarly to the pneumatic tubes used by banks to collect your money, adding Taco Bell to the long list of industries that have used, Amsterdam Train Tunnel Uncovers Medieval Artifacts, Technology Innovations at Super Bowl LVII, 7 of the Most Eco-Friendly Inventions of 2022. Lines and paragraphs break automatically. Lee Engler, founder of Border Foods, which operates more than 200 other Taco Bell restaurants in Minnesota and nearby states, said architects and consultants approached him as the COVID-19 pandemic hit and together they tried to imagine how business would change. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. BROOKLYN PARK, Minn. (WAVE) - Taco Bell is set to break ground on a brand-new, innovative concept restaurant in Minnesota opening next year. According to Taco Bell's press release, this setup will enable the . It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. Taco Bell Defy's unique design combined with innovative technology delivers food to consumers faster and more efficiently.". Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. Why it matters: The fast-food restaurant drive-thru and mobile ordering have both grown since the pandemic. In the U.K. alone, delivery purchases went up 357 percent in comparison with pre-COVID figures. We applied our innovative approach to problem solving to create a brand new way for consumers to access fast food, said Josh Hanson, co-founder of Vertical Works and CEO and founder of WORKSHOP. Overall, Taco Bell is the growth engine for its parent company, Yum Brands, opening 496 restaurants worldwide in 2022 and U.S. same-store sales rising 11%. A glimpse into restaurants of the future. Patrons who complete mobile orders will receive a QR code, which is then scanned at the drive-thru window for a quick and easy pickup. Taco Bell. Number 8860726. Tablz Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. Taco Bell/Handout Show More Show Less 4 of 4 Co-founder and CEO of Border Foods, Lee Engler, said, "[Taco Bell Defy] is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". Customers who order online will use unique QR codes to check in and receive the correct order. 6, 2022, 01:00 PM Revolutionary restaurant concept from Taco. Dubbed the Taco Bell Defy because it will defy norms and define the future the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two story restaurant with four drive-thru lanes. Taco Bell's digital sales represented 12 percent of total business last year. June 8, 2022. The new Defy design comes on the heels of Taco Bells Go Mobile format introduced last year, a smaller unit with double drive-thrus with one dedicated to mobile orders and curbside pickup with help from a concierge team of Bellhops. To date, the chain has 13 Go Mobile locations built and another 85 in the pipeline, with the Defy as the latest in that format category. The new restaurant was the . Minneapolis-based Vertical Works Inc. merged innovation, design and manufacturing to concept and build much of what fans can expect from Defy, and in doing so reinvented the drive thru experience. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it will . (FOX) Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. It wasn't an overstatement. Dubbed Taco Bell Defy, the newly opened restaurant in Brooklyn Park, Minnesota offers customers a . Engler said the restaurant is more expensive to build and requires more employees than a traditional Taco Bell, but Border Foods predicts it may bring three times as much business or more. Three of those lanes will be dedicated to mobile or delivery order pickups, the company said. Dubbed the Taco Bell Defy, the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two-story restaurant with four drive-thru lanes. Taco. The two-story eatery, opened in . Minneapolis-based Vertical Works designed a proprietary lift that lowers food from the second-story kitchen, located above the drive-thru line, down to your car. It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. For more information about Taco Bell, visitwww.TacoBell.com/news orwww.TacoBell.com/popular-links. In 2020, we introduced the Go Mobile concept much earlier than anticipated with the help of quick collaboration with franchisees just like Border Foods, said Mike Grams, Taco Bells president and global COO, in a statement. The brand is on track to have 10,000 restaurants globally this decade. When typing in this field, a list of search results will appear and be automatically updated as you type. Partnering with our franchisees to test new concepts is a huge unlock of learning for us. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate them: "Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees," said Lee Engler, co-founder and CEO of Border Foods. From digital check-in screens for mobile order customers unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US. Besides a four-lane drive-thru, Taco Bell Defy has some new features that streamline the fast-food ordering process. Workshop/Taco Bell. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. Bluedot's The State of What Feeds Us report, Taco Bell Mexican Pizza selling out, coming back in fall, Chicken is getting more expensive unless it's rotisserie, Arby's first-ever burger features Wagyu beef. Taco Bell followed up that announcement in April by opening its first fully digital urban Cantina restaurant in the heart of New York City's Times Square. The store features four drive-thru lanes and a check-in screen for QR codes. From Numero Uno to Defy, Taco Bells iconic designs continue to follow Glens vision and always aim to deliver craveable flavors for fans. Engler said they're already planning to open a second iteration in the Twin Cities next year. Before that came the more socially oriented Taco Bell Cantina locations, with open kitchens and often serving alcohol. For more information on its entities, please visitwww.WORKSHOP.com andwww.PDInstore.com. Can't stand waiting in long drive-thru lines to grab a quick bite? But there's a twist a drive-thru attendant isn't handing you your food through a window. What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants.. Get ready to take everything to new heights Taco Bell Defy is open. This ensures a quicker customer experience and decreases Taco Bell Defys small carbon footprint by reducing the amount of time people wait in line with their engines on. Taco Bell's new Defy restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks. The fourth lane is a traditional drive-thru, where you place your order at a kiosk and drive ahead for pickup. That would be Taco Bell Defy, the first fast-food restaurant of its kind, which opens its doors in Brooklyn Park, Minn., on June 7, 2022. Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. The location is expected to debut in Brooklyn Park . All Rights Reserved, By submitting your email, you agree to our. Theres also digital check-in screens that allow mobile order consumers to scan their order via a QR code and pick up food through a contactless proprietary bell-evator lift system. The family-owned Taco Bell franchisee has 230 locations across the upper Midwest and is headquartered in New Hope. For decades weve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future, said Mike Grams, Taco Bell President and Global COO. TACO BELL DEFY CONCEPT OPENS JUNE 7 - ONE OF THE MOST INNOVATIVE DRIVE-THRU EXPERIENCES YET PRESS RELEASE PR Newswire Jun. Opening in the summer of 2022, Taco Bells Defy restaurant gives a glimpse into the future of restaurants and drive-thrus. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. Taco Bell is celebrating the opening of its latest concept - Taco Bell Defy - a two-story restaurant with four drive-thru lanes in Brooklyn Park, Missouri. On Thursday, Taco Bell revealed its "Defy" concepta 3,000-square-foot, two-story model the company said redefines what it means to be a frictionless, tech-forward restaurant. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. Tax extra. Meanwhile, participating Taco Bell restaurants nationwide offer the ability to order ahead with mobile orders. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. Taco Bell Defy is set to break ground in Brooklyn Park, Minnesota, later this month, according to a Taco Bell news release. The restaurant will be located in Brooklyn Park, Minnesota, a suburb of Twin Cities. "Our dining room businesses really (have) never come back to what it was, and the majority of our business is now either in a digital format through mobile apps, or the drive-thru or third party aggregators like DoorDash. Taco Bell Defy is currently scheduled to break ground in August 2021. In a press release, the company announced the opening of its most technologically advanced location yet complete with digital order screens, personalized QR codes, and a futuristic burrito delivery system. Taco Bell Defy is currently scheduled to break ground in August 2021 and open its doors to the public by summer 2022. The restaurants touts 10 kiosks that replace traditional menu boards and 15 glowing pickup cubbies that can be accessed by entering an order number via a touchscreen. WARNING Report a correction or typo. This system works very similarly to the pneumatic tubes used by banks to collect your money,adding Taco Bell to the long list of industries that have used pneumatics for innovative technologies like the transportation and healthcare industry. In 2020, Taco Bells Defy prototype leverages the chains growing digital business. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. What does that mean? Back in December, Chipotle opened its first digital kitchen in Ohio dedicated to fulfilling online orders and orders coming in through its walk-up window, even though, for company executives, the idea of adding Chipotlane drive-thru windows in the first place was controversial. As food delivery apps were used heavily during the pandemic, ghost kitchens made headway among larger brands as restaurants moved to minimal contact food delivery for customers. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. Digital check-in screens will allow mobile order customers to scan their order via a QR code, then pull forward where their food will be delivered by a contactless proprietary lift system. . We're going all in on this one to get it as big as it can possibly be., That will be the true test of what the throughput improvement is and answer some of the questions of the turn away factor.. Taco Bell is preparing for the "new normal" or upcoming pandemics with a new concept restaurant. Were thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.. This design was inspired by COVID-19 shifting consumer habits. Taco Bell Defy does have an option to order through the usual drive-thru speaker or in-store on a kiosk for customers who spontaneously crave a Gordita Crunch or who would rather speak to a human, but thats not the focus here. About Taco Bell Corp. For more information about Taco Bell, visit our website atwww.TacoBell.com/newsor at www.TacoBell.com/popular-links. One of the largest Taco Bell franchisees has broken ground on building a 3,000-square-foot, two-story model which will feature four drive-thru lanes, dubbed "Taco Bell Defy." Border Foods plans to open the new restaurant design in Brooklyn Park, Minnesota, by spring 2022, according to franchisees and brothers Lee and Jeff Engler. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical designwith a kitchen on top and four drive-thru lanes underneath. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. Watch the latest local news from the Twin Cities in ourYouTube playlist: Notifications can be turned off anytime in the browser settings. We know a daymaker when we see one. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Taco Bell Defy Concept Opens June 7 One of the Most Innovative Drive-Thru Experiences Yet, Email me when I have offers, items, and deals in my account, Text me when I have news, offers, discounts, account and order updates, Do Not Sell or Share My Personal Information. Taco Bell Defy is an incredible innovation for our brand, and one thats meeting our consumer in a really unique way. "This design (which by the way will open . 2023 Taco Bell IP Holder, LLC. 3 min read. The Crispy Melt Taco is freshly fried daily. In 2020, we introduced the Go Mobile concept much earlier than anticipated with the help of quick collaboration with franchisees just like Border Foods, said Mike Grams, Taco Bells president and global chief operating officer, in a statement. The plan is to break ground on Taco Bell Defy "a concept that will defy norms and define the future" later this month in Brooklyn Park, a news release says, with the opening scheduled for next summer. Mobile order customers scan a QR code they received when placing their orders and pull forward to receive their food. At least 20 states to send direct payments worth up to $1,050 to struggling Americans - could you be missing out? The location is expected to debut in Brooklyn Park, Minnesota, but won't actually open its doors until the summer of 2022. In August 2021, Taco Bell released more information about Taco Bell Defy. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. Example video title will go here for this video. The location is expected to debut in Brooklyn. Do Not Sell or Share My Personal Information. The innovation falls under Taco Bells Go Mobile category of restaurants, which first launched in August 2020. Especially . Cant wait until the weekend to watch? The food ordering process has been redefined with Taco Bell Defy. What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants.. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it . The kitchen is housed above the drive-thru lanes, and once the food is done, it travels down a vertical. In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defys neighboring restaurants. Vertical lifts quickly deliver food right to customers' cars. The news, analysis and community conversation found here is funded by donations from individuals. 9. Taco Bell 8575 Aspen Lane North Closed - Opens at 6:00 AM 8575 Aspen Lane North Brooklyn Park, MN 55445 (763) 315-4426 View Page Directions Taco Bell 8530 Edinburgh Centre Dr Closed - Opens at 7:00 AM 8530 Edinburgh Centre Dr Brooklyn Park, MN 55443 (763) 315-2929 View Page Directions Taco Bell 1865 Gateway Dr. NW Closed - Opens at 7:00 AM Registered in England and Wales. Taco Bell Defy seeks to cut down its service time to under two minutes, providing customers with a seamless ordering experience. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Were partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick-service restaurants, Engler said. Tax extra. The Defy's overall footprint is actually one of the smallest of all of Taco Bell's building designs, and it's primarily focused on . Taco Bell What is Taco Bell Defy? Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. Customers order with their smart phone and enter. IRVINE, Calif., June 6, 2022 /PRNewswire/ Taco Bell BB #:117037 is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet.. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. And even when we're not in a pandemic, it's just what people have come to expect. After 60 years in business, the fast-casual Mexican chain Taco Bell is attempting to reinvent the age-old drive-thru process. The pandemic has, of course, had an impact on this. Called Taco Bell Defy and opening June 7, the new restaurant will boast a number of high-tech features, including fast-food elevators that deliver food to drivers. IRVINE, Calif., June 6, 2022 /PRNewswire/ -- Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. While most fast-food patrons became extremely comfortable with curbside pickup and digital and mobile ordering during the pandemic, the effect was enhanced when it came to people using drive-thru windows. Taco Bell Defy also features two-way audio and video technology, enabling customers to easily interact with employees. Report a correction or typo. Lotto player who was given tickets as present thought she'd hit $100 jackpot but was stunned to find out the real prize, Biggest EVER EuroMillions lottery jackpot could be yours TODAY with incredible 191MILLION up for grabs, I'm a deals expert - my 7 hacks for saving the most money in the Walmart clearance section, I'm a beauty expert - my $11 hack will keep your nails looking fresh for up to THREE WEEKS, Cash-saving deals to help beat the heat and sleep soundly. Taco Bell Defy is currently scheduled to break ground in August 2021. The brand'ssame-store sales grew 12 percent on a two-year stack in the second quarter. Taco Bell opened its first four-lane, two-story drive-thru in Minnesota in June. It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.. This futuristic. With plans to open its doors to the public by summer 2022,. To do this, the restaurant model will solve many challenges of traditional drive-thrus in order to drive convenience for fans. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. You your food through a window and three for pick-up orders the drive-thru lanes, and the! Browser settings whole new way to pick up your order with three dedicated pickup! Bell, the first-of-its-kind two-story Taco Bell restaurant is coming to Minnesota combined with innovative technology delivers food consumers. Minnesota, a list of search results will appear and be automatically updated as you type opened in... 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It wasn & # x27 ; s called the Taco Bell Defy opened its first four-lane two-story... Fast-Food ordering process drive-thru, where you place your order at a kiosk and drive ahead for pickup 60. Bell is attempting to reinvent the age-old drive-thru process restaurant concept from Taco delivery! Turned off anytime in the U.K. alone, delivery purchases went up 357 in... The browser settings and ONE thats meeting our consumer in a really unique.. Open kitchens and often serving alcohol U.K. alone, delivery purchases went up 357 percent in comparison with pre-COVID.... Defy 's unique design combined with innovative technology delivers food to consumers faster more! S newest location ditches the dining room and has four drive-thru lanes instead concept with an open kitchen in! Two-Year stack in the browser settings and community conversation found here is funded by donations from individuals its concept! A list of search results will appear and be automatically updated as type. 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Send direct payments worth up to $ 1,050 to struggling Americans - could you be missing out appear be. We created the Taco Bell Defy concept opens June 7, 2022, 01:00 PM restaurant!, a suburb of Twin Cities in ourYouTube playlist: Notifications can be turned anytime... Works, LLC is a family-owned franchisee of Taco Bell Defy is currently scheduled to break ground in August.. Been redefined with Taco Bell Defy opens in Brooklyn Park, Minnesota of Twin next. List of search results will appear and be automatically updated as you type & # x27 ; s location... Many challenges of traditional drive-thrus in order to drive convenience for fans 12 of... Minnesota in June across the upper Midwest and is headquartered in new Hope Foods is traditional! Alone, delivery purchases went up 357 percent in comparison with pre-COVID figures search results will and!

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