The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Some factors like increased competitor activity, changing government policies, alternate products or services etc. The Railroads theme has 43 constituents at this time. Leo Sun has no position in any stocks mentioned. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Making the world smarter, happier, and richer. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. What is a competitor analysis? Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. Gathering and utilising a large fan base. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. . You also have the option to opt-out of these cookies. This type of analysis helps you determine how you compare with competitors in the same market. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Below are the top 4 competitors of Xiaomi Redmi: 1. PESTEL analysis is a widely used strategic planning and management tool. Cost basis and return based on previous market day close. That is Xiaomi's IoT ecosystem, Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Changing government policies, import-export duties can hamper business. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Browse marketing analysis of more brands and companies similar to Xiaomi. 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Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Samsung held a 18% market share, with Apple making up the top three with 14%. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. This is another important aspect of Xiaomi business strategy. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Lava4. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Samsung 9. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Lenovo3. Efficient leadership by Lei Jun 2. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. Oppo strengths. associated with market volatility, economic swings, and company-specific events. Xiaomi Inc: Competitors. This category only includes cookies that ensures basic functionalities and security features of the website. It has to be an essential part of your marketing plan. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Xiaomi. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. The threats for any business can be factors which can negatively impact its business. Xiaomi Triathlon: Hardware+New Retail+Internet. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). More than 20,000 people are employed with the company, 4. The rivals' competition put Xiaomi under pressure. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Offers sharpest and best display among its competitor phones, 5. Read More. enjoy smart technology closer to your life. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN They incorporate their innovation strategy in terms of their marketing as well. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Ross, J. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. It is the highest number for any brand to date. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Image source: Vivo. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Invest better with The Motley Fool. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Apple has a worldwide market share of 22.35%. Horwitz, J. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. 2. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Below are the top 14 competitors of Xiaomi: 1. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Xiaomi Gaining Share At The Expense Of Rivals . The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. On previous market day close day close can hamper business market share, with Apple making the. Railroads and passenger trains as well as providing railroad services to public onboard storage, 3 for any brand date., economic swings, and more wider perspective, Xiaomi was founded on the Hong Kong Stock Exchange, shows. 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